We believe the water that we use in our homes should be just that – water. It doesn’t need the extra stuff like Chlorine, Lead, Volatile Organic Compounds (VOCs), and countless other contaminants that so often end up in our home water supplies. We make water filtration solutions for the modern home designed to deliver great-tasting water that is free from all that other stuff. We also believe by educating people on the possibilities of water filtration, we can do our part to help curb bottled water consumption, which has contributed millions of tons of plastic waste to landfills.

Our principles:

• No scare tactics – We empower you with honest information to make the best decision for you and your family
• Education –We want to make the science of water filtration easy to understand for everyone
• Quality – We precision engineer and meticulously test our flagship products here in North America
• Eco-awareness –We want to eliminate waste caused by bottled drinking water and promote sustainable water use
• Customer satisfaction – We want you to be happy with our products. If you have a problem, please contact us and we will try to make it right