Privacy Policy

Home Water (“HW”) is committed to protecting your privacy. Please read this Privacy Policy for more details about how we use information you submit to this website located at https://www.homewater.com (the “Site”). This Privacy Policy, together with the Website Terms and Conditions, constitute the entire agreement between you and HW relating to this Site. By your use of the Site, you consent to be governed by this Privacy Policy.

HW reserves the right, at its discretion, to change, modify, add, or remove portions of this Privacy Policy upon reasonable notice to you. Your continued use of the Site and/or the services offered through the Site following reasonable notice of such modifications will be conclusively deemed acceptance of any changes to this Privacy Policy. If you do not accept any changes made to this Privacy Policy, you should immediately discontinue use of the Site. At all times, you are bound by the then-current version of this Privacy Policy and all applicable laws. HW highly recommends that you review this Privacy Policy from time to time to ensure that you are familiar with the most recent version. When you visit the Site or send e-mails to us, you are communicating with us electronically. HW will communicate with you by e-mail or by posting notices on this Site. You consent to receive communications from us electronically. You agree that all agreements, notices, disclosures and other communications HW provides to you electronically satisfy any legal requirement that such communications be in writing.

Personal Information Provided by You

HW only collects your personally identifiable information (“Personal Information”) through this Site when you choose to provide such information or as otherwise described in this Privacy Policy. Personal Information can include your name, address, telephone number, and/or email address. HW uses your Personal Information to address your requests for information, products or services, and may use it at some point in the future to fulfill business transactions. HW will not sell, rent, license, or trade your Personal Information with third parties for their own direct marketing use unless you give us general or specific consent to do so.

HW may disclose Personal Information in connection with conducting audits, responding to legal and/or regulatory requirements, enforcing HW’ policies, or in responding to complaints or safety or security concerns. HW may also share your Personal Information with: (a) members of HW’ corporate family and any successors; (b) other companies or organizations that work with, or on behalf of HW to provide products and services; (c) law enforcement or other governmental officials, in response to a verified request relating to a criminal investigation or alleged illegal activity; and/or (d) other business entities, in connection with the sale, assignment, merger or other transfer of HW’ business to such business entity. HW will disclose Personal Information in compliance with applicable laws and regulations.

Automatically Collected Information and Anonymous Information

Each time a visitor comes to the Site, HW collects some information to improve the overall quality of the visitor’s online experience, including product/service monitoring, product/service improvement, and targeted advertising. Such information may include referral data (e.g., the address of the last URL a user visited prior to clicking through to the Site) and your web browser and operating platform type.

• Aggregated Data: In addition to collecting these types of information, HW collects aggregate queries for internal reporting and targeted advertising. HW also counts, tracks, and aggregates the visitor’s activity into HW’s analysis of general traffic flow at the Site. To these ends, HW may merge information about you into aggregated group data and other databases. In some cases, HW may remove personal identifiers from Personal Information and maintain it in aggregate form that may later be combined with other information to generate anonymous, aggregated statistical information. Such anonymous, group data may be shared on an aggregated basis with HW’ affiliates, business partners, service providers and/or vendors; if it does so, HW will not disclose your individual identity (except as permitted under this Privacy Policy).
• Web Server Logs and IP Addresses: An Internet Protocol (“IP”) address is a number that automatically identifies the computer/machine you have used to access the Internet. The IP address enables our server to send you the webpages that you want to visit, and it may disclose the server owned by your Internet Service Provider. HW may use IP addresses to conduct Site analyses and performance reviews and to administer the Site.
• Cookies and Web Beacons: Cookies are pieces of information that a website transfers to a user’s computer for purposes of storing information about a user’s preferences. Cookies in and of themselves do not personally identify users, although they do identify a user’s computer. Many websites use cookies as a standard practice to provide useful features when a user visits the site and most web browsers are set up to accept cookies. HW uses cookies to improve your online experience when visiting the Site. Some third-party advertisers may use their own cookies. You can set your browser to refuse cookies, but some portions of the Site may not work properly if you refuse cookies.
• Some of Site’s web pages may use web beacons in conjunction with cookies to compile aggregate statistics about Site usage. A web beacon is an electronic image (also referred to as an “action tag,” “single-pixel,” or “clear GIF”) that is commonly used to track the traffic patterns of users from one web page to another in order to maximize web traffic flow and to otherwise analyze the effectiveness of web sites. Some web beacons may be unusable if you elect to reject their associated cookies.
• Information Collected from Social Networking Sites: If you log on to the Site with your login credentials from a social networking site (e.g., Facebook or Twitter), we may receive Personal Information or anonymous information about you from such social networking site, in accordance with the terms of use and privacy policy of the third-party provider of such social networking site. For example, Facebook may share your friend list with us, in order to help us establish your account and find other users of HW’s services that you know. We may add this information to the information that we have already collected from you via the Site.
• Information Collected on Other Sites: Other websites may allow HW, including via advertising companies and ad networks, to display advertisements on their websites. HW may use technologies such as cookies and web beacons, to collect information about users who view or interact with HW’s advertisements. HW may collect information about where you, or others who are using your computer, saw and/or clicked on the advertisements we deliver, and possibly associate this information with your subsequent visits to the advertised websites. HW also may combine this information with Personal Information it has already collected from you. This information allows us to deliver targeted advertisements and gauge their effectiveness. Some of these third-party advertising companies may be advertising networks that are members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies (www.networkadvertising.org).
• Information Collected by Third Party Websites: HW’s may provide a link to other third-party websites or locations. When you click on such a link, you will leave the Site and go to another website. During this process, another entity may collect Personal Information or anonymous data from you. HW has no control over, does not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of data after you click on links to such outside websites.

Links

The Site contains links to third party web sites that may offer information of interest. This Privacy Policy does not apply to those web sites, and HW recommends reviewing those web sites’ privacy policies individually. As discussed in HW’s Website Terms and Conditions, HW is not responsible for the content at these third party sites.

Security

HW has established reasonable precautions to protect collected Personal Information from loss, misuse, unauthorized access, disclosure, alteration or destruction, which include contractual, administrative, physical, and technical steps. Technical measures include use of firewall protection and in some instances may include encryption technology. Although HW takes reasonable precautions to assess the reliability of such technology, it relies on the statements of the vendors of those products and services as part of its security evaluation. Please note that although HW has endeavored to create a secure and reliable Site for users, the confidentiality of any communication or material transmitted to/from the Site cannot be guaranteed.

HW urges you to take every precaution to protect your personal data when you are on the Internet.

Children’s Privacy Protection

HW understands the importance of protecting children’s privacy in the interactive online world. The Site is not designed for, or intentionally targeted at, children 13 years of age or younger. It is not our policy to intentionally collect or maintain information about anyone under the age of 13.

Opt-Out/Changes

At certain locations on the Site where information about you is requested, the Site provides you the opportunity to opt-out of receiving communications from HW. You may also review and request changes to your Personal Information that HW has collected, including the removal of your Personal Information from HW’s databases using any of the following options: (a) send your request via e-mail to: info@www.homewater.com; (b) send your request by regular mail to: PO Box 961 Toronto, ON, M5C 2K3, Canada. Complete removal may not be immediate, however, and in some instances, archival copies may be impossible to delete.

Your California Privacy Rights

If you are a California resident, you may request information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us in writing at Home Water, attn.: Privacy Officer, 80 Courtney Park West, Units 3 & 4, Mississauga, Ontario, L5W 0B3

Questions

If you have any questions about this Privacy Policy or about HW’s handling of your information, please contact: legal@www.homewater.com.